The 12 Best Fitness Blogs You Should Follow

In this digital age, the Internet is the ideal source for finding the answers we need on our way to a fit and healthy life. Fitness apps, videos, and influencers can be great sources of information, but there is one resource that can really help: fitness blogs. Whether you are a fitness business owner or just a wellness enthusiast, you can learn a lot from the way some of the best fitness blogs package their content and interact with readers.

In this article, we will look at some key statistics about blogging, find out what makes a fitness blog successful, and introduce 12 fitness blogs you should be following now.

Updated Blogging Stats You Need to Know

Before we dive into the world of key influencers in the fitness blogging field, let’s take a look at some of the latest statistics on blogging. Although blogging as a form of content marketing seems to have been around for a long time, it went through a brief period of decline, but is now making a serious comeback.

Blogs have evolved over time into a well of users that fitness bloggers can then direct to different information and resources. For example, a fitness blogger might write an article about pull-ups and then provide a video or PDF with all the information the user needs to get started on their own.

Think of blogs as the lobby of a fitness center, directing you to the resource or room you need to get fitter and improve your workout routine.

Over Half of Online Traffic Comes from Organic Search

According to Bright Edge, organic search remains the dominant source of web traffic, standing at 53.3 percent. This shows that organic SEO is still a valuable marketing strategy. By focusing on SEO and creating content that improves organic search results, you can see how blogging still has a significant role to play in content marketing.

Google’s Average First Page Result Contains 1,447 Words

On the first page of Google results, the average number of words is 1,447. Longer content tends to accumulate more backlinks than shorter posts, which is advantageous for achieving a higher position on search pages. Longer format blogs are also an excellent opportunity to position your business as an authority in the fitness industry.

77% of Internet Users Regularly Read Blogs

More than three-quarters of Internet users regularly read blogs covering different niches and industries. Regardless of the size of your business, blogging is a good way to establish trust and authority in your industry. Today, it is more important than ever to combine visual elements with your written content, such as high-quality videos and photos.

What Makes a Fitness Blog Successful?

Some of the best fitness blogs have a huge following. They are a go-to source for all things health, fitness and wellness. But how do they gain such a large following and what strategy do they use to produce such engaging content? Let’s take a look at the characteristics that make a fitness blog successful.

They solve a Problem

A great blog solves a problem. People often seek information to solve a problem in their lives. For example, a fitness blog that helps mothers exercise during pregnancy and focuses on postpartum health and fitness is solving a specific issue. Having a niche is extremely beneficial in all areas of your business and content. When your service or offering solves a problem, it provides more value to your target audience.

Engage and Connect with the Reader

Some of the most successful blogs don’t just educate and inform readers, they create content that engages and connects with them. Information is conveyed in a way that readers can understand and relate to. Readers not only find a solution to a problem, but do so in a personal and sometimes entertaining way.

Have a Strong Social Media Presence

Fitness bloggers tend to have a strong social media presence. They continue to interact and engage users on and off the blog. Social media is a great way to give readers a look behind the scenes and allow the relationship between blogger and reader to grow. Often, fitness bloggers use social media in the same way that businesses do, as a way to grow their brand, expand their reach, and engage readers.

A great blog takes time to develop; it doesn’t happen overnight. The most popular fitness blogs have grown in recent years through consistent quality content and dedication. You’re probably wondering if starting your own fitness blog is worth it? The answer is absolutely yes.

12 Best Fitness Blogs You Should Follow

Fitness blogs cover a wide range of topics in the wellness world. While some are more focused on muscle building, others tend to focus more on nutrition and health. Regardless of topic, the best fitness blogs have a lot of active readers and a growing audience. Here is a list of 12 of the best fitness blogs you should follow.

1. Nerd Fitness

Target Audience: Beginning fitness enthusiasts Nerd Fitness began in 2009 as a way to help people lead healthy lives in any way they can. Founder Steve Kamb aims to help the ordinary person. They offer programs to help ordinary people lose weight, build muscle, and get stronger. The blog part of the Nerd Fitness website really focuses on beginners. You only have to read one article to understand who their target audience is. It’s all about getting started, helping beginners, and taking the first step toward a healthier lifestyle. The Nerd Fitness site has expanded with its Nerd Fitness Coaching app so users can read the blog wherever they are.

2. Fit Bottomed Girls.

Target Audience: Alternative Wellness and Mindful Exercise The Fit Bottomed world is run by fitness professionals Jennipher Walters and Kristen Seymour. The two friends started Fit Bottomed Girls in 2008 while looking for a fresh approach to health and fitness without diets. The blog has grown since then and has now expanded into other verticals such as Fit Bottomed Mammas, the Fit Bottomed Girls podcast, and the online course Love Your Body. Love Your Life. The blog was launched as a way to solve a problem; they were looking for a new way to be healthy. Already within a few months of starting, readers became attached and could immediately relate to the content.

3. Born Fitness

Target Audience: No-frills fitness enthusiasts Born Fitness is a great source for health and fitness. The blog aims to take the stress out of health, fitness and nutrition. They have a straightforward, no-frills tone that conveys informative yet engaging content. Born Fitness founder Adam Bornstein works with world-class fitness experts to provide clear and helpful answers. It’s all about finding solutions to your needs and accessing jargon-free information.

4. Love Sweat Fitness

Target Audience: Community and body positivity enthusiasts Love Sweat Fitness was founded in 2014 by Katie Dunlop. Katie started the site because she was passionate about fitness and helping women. What sets Love Sweat Fitness apart is that the site focuses primarily on community. Her goal is to build friendships and a powerful community to support other people’s health and fitness. The blog divides content into fitness, nutrition, healthy lifestyle, travel and printables. With many healthy recipes, fitness challenges and even an app, Love Sweat Fitness aims to make fitness a community event.

5. Breaking Muscle

Target Audience: Scientific fitness enthusiasts and bodybuilders Breaking Muscle is an online platform that provides high-quality fitness content, all backed by scientific facts. The blog is super versatile and is considered an expert source in the fitness world. This means that the blog attracts an audience of consumers, professionals, and fitness enthusiasts. Content is clearly separated on the blog for instructors and coaches as well as consumers. The blog features many types of content, such as reviews, videos, workout routines, fitness articles, and product reviews. It is also a great resource for bodybuilders, with many tips on bodybuilding and muscle growth.

6. Jessi Kneeland

Target Audience: Body positivity and psychological wellness This is one of my favorite blogs on this list. Jessi is a coach, writer, and speaker dedicated to helping people break free from their body issues and promote self-esteem. Her blog has a very clear purpose and is solving a problem, which is one of the reasons the site is so popular. Jessi combines written text and video on her blog to talk about things like body image, self-defense, self-confidence, and ignorance. Jessi’s blog encourages beginners to get started on their health and fitness goals.

7. Glofox

Target Audience: Fitness Business Owners Yes, yes, we are mentioning ourselves, but we know the value we provide. After all, you are reading this blog, right? Our blog, like our platform, is focused on helping fitness business owners become more successful and spend less time behind the desk and more on the studio floor. We regularly publish content on how to build your successful business, guides on choosing the best fitness software for your brand, and interviews that celebrate our clients and their incredible fitness journeys. If you’re looking to start your own fitness business, we can give you all the basics you need to get started.

8. Trainerize

Target Audience: Fitness founders, enthusiasts, and trendsetters Trainerize is one of the most popular fitness apps in the world, and its blog reflects that. Whether you are a personal trainer, a health coach, or just a fitness enthusiast, this blog has a wealth of knowledge to offer you. From detailed meal planning strategies to comprehensive guides on how to start your business, this is an outstanding resource for everything fitness-related.

9. Bad Yogi

Target Audience: Yoga enthusiasts who hate alfalfa shots The Bad Yogi blog is part of the larger Bad Yogi website, which offers a 12-week online yoga program and clothing. Bad Yogi’s founders started the blog and website for a very specific reason. They found that the yoga world was exclusive and had a judgmental nature. Bad Yogi aims to “redefine yoga culture.” The blog content is divided between yoga, fitness, food and recipes, motherhood, and children. Articles focus heavily on self-care and healthy living.

10. Keep it SimpELLE

Target Audience: Fitness professionals and aspiring entrepreneurs Elle Linton is a British health and fitness blogger and founder of Keep it SimpELLE. She offers professional insights into the world of fitness and health. Instead of just targeting consumers, her content is aimed at people who want a behind-the-scenes look at the fitness industry. Those who want to learn more about jobs, activities, and technology in the fitness world. It confidently combines topics such as fees for personal trainers and fitness professionals and a 30-minute workout you can do at home.

11. Runtastic

Target Audience: Runners, joggers, and marathon runners The Adidas Runtastic blog is chock full of fitness tips and information on exercise, nutrition, workouts, and free training plans. You can find a lot of valuable content that gives users access to free information to improve their health, fitness, and cardiovascular training. The Runtastic blog is suitable for all types of runners, from gentle joggers to marathon fanatics. The content is designed to help improve performance for all fitness levels.

12. Tony Gentilcore

Target Audience: Fitness Inspiration and Practical Advice Tony is one of the co-founders of Cressey Sports Performance, a writer and strength and conditioning coach. The goal of Tony’s blog is to keep you motivated and positive on your health and fitness journey. You can find inspiring posts and quotes, as well as practical tips and workout suggestions you can follow to improve your fitness.

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